fMRI and ethics: drivers of the new econ

The relative nature of human preferences can now be conclusively illuminated using fMRI. A new economics based on preference must acknowledge the address the illogical inconsistency of individual behavior by looking at the motivations of the true stakeholders: the genetic inheritance.

Enough biased articles on genetic altruism have been written by western romantics and the time has come for an open eyed view of the motivations underlying micro-economics and their corruption of the macro economic field that leads to the hellish descent our planet and species now faces.

Where will the new economics be created and, more importantly, how will it be applied?